The Click to Close Podcast
Hosted by industry experts, Preston Guyton and Travis Halverson, Click to Close covers topics such as lead generation, conversion strategies, and techniques to improve closing rates. Whether you’re an experienced real estate or sales professional, ”Click to Close” provides valuable insights and practical tips to help you succeed in the competitive real estate and sales industry. Tune in to explore the strategies and tactics that can drive success in any sales industry.
Hosted by industry experts, Preston Guyton and Travis Halverson, Click to Close covers topics such as lead generation, conversion strategies, and techniques to improve closing rates. Whether you’re an experienced real estate or sales professional, ”Click to Close” provides valuable insights and practical tips to help you succeed in the competitive real estate and sales industry. Tune in to explore the strategies and tactics that can drive success in any sales industry.

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Episodes

Jun 3, 2025
Jun 3, 2025
22 min
In this episode, we cover key industry news, starting with Housing Wire and their "The Gathering" event. We also share updates on ez Home Search, including new tools for loan officers, our strategy to keep agent costs low by expanding into areas like home services, and our user-based pricing. Plus, we discuss integrating lender partners into the platform.
Looking ahead, we highlight upcoming events in Tahoe and Conversion Con. We touch on recent house-buying experiences and then broaden our view to the economy, discussing inflation, mortgage rates, and housing affordability. Finally, we touch on investment topics like Tesla stock, stock options, and long-term strategies with the S&P 500 📈

May 27, 2025
May 27, 2025
15 min
In this episode, we covered key updates on what's coming next.
Our new app is set to launch in Q3. The consumer version will include features like in-app messaging, saved searches, and real-time push notifications 🔔. The agent version will follow, with integrated tools that pull directly from Follow Up Boss for easier lead tracking.
We also talked about the new review system. It helps agents collect more positive reviews while filtering out negative ones before they hit Google ⭐.
Lastly, we introduced our fully managed inside sales service. This includes trained callers placed directly into your database, with full accountability, daily reporting, and real activity 📞.
Everything we’re building is focused on helping teams move faster, stay organized, and close more deals.

Apr 22, 2025
Apr 22, 2025
17 min
We’ve been on a mission to cut the fluff from real estate tech—and this episode lays out exactly how we’re doing it. ⚙️
In this episode, we talk about why most agents stop using their tech... and how making things easier is the real unlock. We walk through the latest updates to the ez widget: quick one-off save searches, custom open house pages, home value tools, and more—all designed to work fast and stay out of your way.
We also share what’s coming next: built-in referral tracking, automated review requests, smarter search filters by school and neighborhood, and AI-powered search and messaging that makes sense for both agents and clients.
Bottom line? We’re building the tools we wish we had—simple, fast, and all in one spot. 💡

Apr 8, 2025
Apr 8, 2025
9 min
In this episode, we’re tackling cold calling—yes, it’s still relevant and can actually be a powerful tool for lead generation. 📞 We break down how to approach cold calls the right way, how to handle the nerves, and why they’re still a great way to build connections.
We’ll talk about strategies to make cold calls feel more natural, how to keep conversations going, and how to turn a simple call into a solid appointment. If you think cold calling is dead, you might just change your mind by the end of this episode.
So, grab your phone and get ready to make your next cold call count. 💥

Apr 3, 2025
Apr 3, 2025
14 min
Most agents struggle with lead conversion because they either come off too pushy or they’re afraid to ask for the sale.
In this episode, we break down exactly how to turn cold leads into loyal clients—without sounding desperate or salesy. We’re talking about the follow-up strategies that actually work ✅, the common mistakes that kill deals ❌, and the scripts that make conversations flow naturally. If you're tired of chasing leads that go nowhere, this is the episode for you! 🎯

Apr 1, 2025
Apr 1, 2025
18 min
Most people overcomplicate sales. They think it’s about fancy scripts or saying the “right” thing at the “right” time. It’s not.
👉 Sales is about psychology, trust, and understanding what actually moves people to take action.
In this episode, we break down the real reason people buy, the mindset shift that turns hesitation into a yes, and the biggest mistake that’s probably costing you deals (without you even realizing it).
💡 No fluff, no theory—just straight-up tactics you can use today to start closing more deals, making more money, and getting better at the game of sales.
Let’s get into it.

Mar 18, 2025
Mar 18, 2025
18 min
Let’s be real—30 calls a day or a few conversations isn’t full-time work. Too many agents are playing it safe, and too many leaders are setting the bar too low. In this episode, we break down what real prospecting looks like, why 80+ calls a day should be the standard, and how top producers are making thousands of dials per month.
We also expose a hidden killer in real estate—email deliverability. If your emails are landing in spam, your marketing is dead on arrival. Learn what’s causing it, how to fix it, and why bad habits could be hurting your entire team.
If you’re ready to stop making excuses and start closing more deals, this episode is for you. 🔥

Mar 13, 2025
What Top Agents Do to 10X Their Business 📈
Mar 13, 2025
Mar 13, 2025
12 min
Most agents struggle with lead follow-ups, but it doesn’t have to be that way. We’re breaking down how to work smarter—not harder—when it comes to prospecting and lead generation. 📈 We talk about why most agents get ignored, how to use smart lists to reach the right people, and the difference between interrupt marketing and search-based marketing. Plus, we’re sharing live cold-calling strategies and talking about the real estate events you need to be at this year.If you want better leads, better conversations, and more deals closed, this one’s for you. 🔥

Mar 4, 2025
Mar 4, 2025
19 min
We’ve been working on something big, and it’s finally live! 💪🏽
In this episode, we break down our new widget that makes lead management and follow-ups easier than ever. It connects seamlessly with Follow Up Boss, automatically pulls in agent details, and even lets you generate home values and cash offers on the spot. Plus, we talk about the launch of EZ Agent Connect and what’s coming next. If you’re looking for a way to streamline your workflow and close more deals, this is it. Check it out at partnerwithez.com.

Feb 18, 2025
Feb 18, 2025
16 min
Tired of bouncing between platforms just to manage your leads? Same.
That’s why we’re building something we’ve always wanted—a tool that makes lead management effortless, all inside Follow Up Boss. No more manually moving leads, setting up alerts, or missing out on potential deals. This is the next big thing for real estate teams.
Here’s what you’ll learn in this episode:✅ How this new tool will streamline your entire follow-up process✅ Why most agents struggle with converting leads (and how this fixes it)✅ The secret to getting better quality leads without more effort
This is something we’ve been wanting for years, and we finally made it happen. 💪🏽



