The Click to Close Podcast
Hosted by industry experts, Preston Guyton and Travis Halverson, Click to Close covers topics such as lead generation, conversion strategies, and techniques to improve closing rates. Whether you’re an experienced real estate or sales professional, ”Click to Close” provides valuable insights and practical tips to help you succeed in the competitive real estate and sales industry. Tune in to explore the strategies and tactics that can drive success in any sales industry.
Hosted by industry experts, Preston Guyton and Travis Halverson, Click to Close covers topics such as lead generation, conversion strategies, and techniques to improve closing rates. Whether you’re an experienced real estate or sales professional, ”Click to Close” provides valuable insights and practical tips to help you succeed in the competitive real estate and sales industry. Tune in to explore the strategies and tactics that can drive success in any sales industry.

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Episodes

Thursday Jul 31, 2025
This Is Why We Say No to Some Clients 🚫
Thursday Jul 31, 2025
Thursday Jul 31, 2025
This week was packed—from in-person team catch-ups to major system shifts 💻. We talked about what it’s really like going from fully remote to a buzzing office, onboarding new hires, and trying to stay productive while the room’s full of side conversations and snack breaks 😅.
We also shared why we finally made the move from Pipedrive to HubSpot 🔁—and how it’s already making things smoother when it comes to contracts, payments 💳, and client follow-up.
There’s a real convo here on knowing when to say no. Not everyone’s a good fit, and trying to force it only leads to frustration later. We’re not here to sell dreams—we’re here to help the right people win 🧠⚡
If you're juggling a growing team, refining your systems, or wondering why some clients ghost you but still flex on social media 📱... this one’s for you.

Thursday Jul 24, 2025
Stop Watching Everyone Else and Do the Work 🎯
Thursday Jul 24, 2025
Thursday Jul 24, 2025
In this episode, we talk about what really happens when people get rattled by others doing the same thing they are. From shady comments on posts to the pressure of always being “first,” we get into the kind of mindset that slows people down—and the one that helps you move faster. ⚡️
We share thoughts on staying focused, dealing with unpaid invoices (yeah, that happens), and why consistency will always win over ego. 💪🏽 It’s not about being the loudest—it's about doing the work and building something that actually lasts.

Tuesday Jul 22, 2025
This New Directory Changes Everything for Loan Officers 🚨
Tuesday Jul 22, 2025
Tuesday Jul 22, 2025
In this episode, we talk about a new platform that’s giving loan officers exactly what they’ve been missing—control. This isn’t just some static directory. It’s a full setup with lead gen tools, custom landing pages, built-in reviews, and CRM integrations that actually work. No more sitting around waiting for agents to hand over leads. Now lenders can show up, stand out, and start building real connections on their own terms 📈.
We also break down what’s coming next—agent and home service directories that plug into the same system, making it easier to collaborate, communicate, and close deals. Everything’s designed to work together: one app, one message system, one seamless experience 💡. Whether you’re in lending, real estate, or services, this episode lays out why this shift matters and how to get ahead of it.

Tuesday Jun 03, 2025
Beyond Listings: What's Changing in Real Estate and How to Invest Smarter 📈
Tuesday Jun 03, 2025
Tuesday Jun 03, 2025
In this episode, we cover key industry news, starting with Housing Wire and their "The Gathering" event. We also share updates on ez Home Search, including new tools for loan officers, our strategy to keep agent costs low by expanding into areas like home services, and our user-based pricing. Plus, we discuss integrating lender partners into the platform.
Looking ahead, we highlight upcoming events in Tahoe and Conversion Con. We touch on recent house-buying experiences and then broaden our view to the economy, discussing inflation, mortgage rates, and housing affordability. Finally, we touch on investment topics like Tesla stock, stock options, and long-term strategies with the S&P 500 📈

Tuesday May 27, 2025
Why Your Team’s Missing Deals (And How We’re Fixing It)
Tuesday May 27, 2025
Tuesday May 27, 2025
In this episode, we covered key updates on what's coming next.
Our new app is set to launch in Q3. The consumer version will include features like in-app messaging, saved searches, and real-time push notifications 🔔. The agent version will follow, with integrated tools that pull directly from Follow Up Boss for easier lead tracking.
We also talked about the new review system. It helps agents collect more positive reviews while filtering out negative ones before they hit Google ⭐.
Lastly, we introduced our fully managed inside sales service. This includes trained callers placed directly into your database, with full accountability, daily reporting, and real activity 📞.
Everything we’re building is focused on helping teams move faster, stay organized, and close more deals.

Tuesday Apr 22, 2025
What We Built to Make Real Estate Easier for Agents 🖥️
Tuesday Apr 22, 2025
Tuesday Apr 22, 2025
We’ve been on a mission to cut the fluff from real estate tech—and this episode lays out exactly how we’re doing it. ⚙️
In this episode, we talk about why most agents stop using their tech... and how making things easier is the real unlock. We walk through the latest updates to the ez widget: quick one-off save searches, custom open house pages, home value tools, and more—all designed to work fast and stay out of your way.
We also share what’s coming next: built-in referral tracking, automated review requests, smarter search filters by school and neighborhood, and AI-powered search and messaging that makes sense for both agents and clients.
Bottom line? We’re building the tools we wish we had—simple, fast, and all in one spot. 💡

Tuesday Apr 08, 2025
Why Cold Calling is Still the Real Deal (And How You Can Nail It) 🤙🏼
Tuesday Apr 08, 2025
Tuesday Apr 08, 2025
In this episode, we’re tackling cold calling—yes, it’s still relevant and can actually be a powerful tool for lead generation. 📞 We break down how to approach cold calls the right way, how to handle the nerves, and why they’re still a great way to build connections.
We’ll talk about strategies to make cold calls feel more natural, how to keep conversations going, and how to turn a simple call into a solid appointment. If you think cold calling is dead, you might just change your mind by the end of this episode.
So, grab your phone and get ready to make your next cold call count. 💥

Thursday Apr 03, 2025
Your Leads Want to Say Yes—Make It Easy for Them
Thursday Apr 03, 2025
Thursday Apr 03, 2025
Most agents struggle with lead conversion because they either come off too pushy or they’re afraid to ask for the sale.
In this episode, we break down exactly how to turn cold leads into loyal clients—without sounding desperate or salesy. We’re talking about the follow-up strategies that actually work ✅, the common mistakes that kill deals ❌, and the scripts that make conversations flow naturally. If you're tired of chasing leads that go nowhere, this is the episode for you! 🎯

Tuesday Apr 01, 2025
The Sales Playbook You Didn’t Know You Needed 👊🏼
Tuesday Apr 01, 2025
Tuesday Apr 01, 2025
Most people overcomplicate sales. They think it’s about fancy scripts or saying the “right” thing at the “right” time. It’s not.
👉 Sales is about psychology, trust, and understanding what actually moves people to take action.
In this episode, we break down the real reason people buy, the mindset shift that turns hesitation into a yes, and the biggest mistake that’s probably costing you deals (without you even realizing it).
💡 No fluff, no theory—just straight-up tactics you can use today to start closing more deals, making more money, and getting better at the game of sales.
Let’s get into it.

Tuesday Mar 18, 2025
Why 30 Calls a Day Won’t Cut It in Real Estate ☎️
Tuesday Mar 18, 2025
Tuesday Mar 18, 2025
Let’s be real—30 calls a day or a few conversations isn’t full-time work. Too many agents are playing it safe, and too many leaders are setting the bar too low. In this episode, we break down what real prospecting looks like, why 80+ calls a day should be the standard, and how top producers are making thousands of dials per month.
We also expose a hidden killer in real estate—email deliverability. If your emails are landing in spam, your marketing is dead on arrival. Learn what’s causing it, how to fix it, and why bad habits could be hurting your entire team.
If you’re ready to stop making excuses and start closing more deals, this episode is for you. 🔥



